Learn more: www.demandgen.com/campaignexecution.html | main: 925.678.2500 | sales: 925.678.2511 | info@demandgen.com © 2015 DemandGen International, Inc. All rights reserved. DemandGen and the DemandGen logo are registered trademarks of DemandGen International. All other product and company names may be trademarks of their respective owners. 1 e-brief: Lead Scoring Lead Scoring Demystified In your office, is this scenario familiar? It probably is familiar: This conversation takes place all over the world nearly every day. Sales and Marketing are fighting again; key staff members are at odds; no one is working together. The truth is that although they have the same ultimate objec- tives, Marketing and Sales are not speaking the same language. Marketing wonders, “Why doe

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