The Growth Marketer’s Playbook to Achieving True Omni-Channel Relevanceiterable.com | 2 Table of Contents Introduction Improve the Inbox: Engage Effectively With Email So Old It’s New Again: Dominate Direct Mail On the Move: Make the Most of All Mobile Channels Embrace the Browser: Power Up With Web Push Keys to the Kingdom: Maximizing Social Data Returns Why Savvy Growth Marketers Choose Iterable How Is Iterable Different? 3 4 6 8 10 12 14 15Introduction Consumers are bombarded by hundreds of competing messages every day, many of which lack any specific relevance to them. As they become more and more fatigued from this excess noise, consumers are becoming more adept and emboldened to tune all a brand’s marketing efforts out if they miss the mark. In fact, a recent study sh

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