The No-Nonsense Guide to Achieving Omni-Channel RelevanceTable of Contents We’re All About Omni-Channel Going Omni-Channel in the Now Economy Omni-Channel Relevance, Defined The Roadblocks Holding Marketers Back The Benefits of Being Truly Omni-Channel The Five Pillars of Omni-Channel Relevance Turning Strategy Into Reality Embracing Omni-Channel With a Growth Marketing Platform About Iterable 3 4 5 6 7 8 10 11 12 iterable.com 2 The No-Nonsense Guide to Achieving Omni-Channel RelevanceWe’re All About Omni-Channel Since the term “omni-channel” was first coined by the Harvard Business Review in 2011, some marketing technology vendors claimed that they could provide businesses with this holy grail of brand ubiquity. Unfortunately, most of these early c

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