Case Study
The Growth Marketer’s Guide to the Recruiting Industry
The Growth Marketer’s Guide to the Recruiting Industry Building Loyalty That Drives Lifetime Value$200B Estimated market value of the online recruitment space Estimated yearly job hunters 41M Engage, Recruit, Win. The competition is fierce in the recruiting services industry, and it has been escalating for decades. Companies like LinkedIn, CareerBuilder, Hired, Indeed and Glassdoor are entrenched as they slug it out for the mindshare of candidates and companies alike—and rightfully so, considering the prize at stake. Now a $200 billion industry, the stakes are high and extremely lucrative. In 2016 for example, 41 million job hunters across the U.S. resorted to these types of online recruitment providers to find a new job—noting that, it’s not surprising that industry re