How Mature Is Your Omni-Channel Marketing Strategy? The Iterable Readiness AssessmentOF CUSTOMERS ARE RETAINED BY COMPANIES WITH OMNI-CHANNEL CUSTOMER ENGAGEMENT STRATEGIES 89% Every marketer’s ultimate goal is to provide an engaging, omni-channel experience that is highly relevant and personalized to each individual customer. After all, your business’s success hinges on turning the average consumer into your most loyal fan. Of course, achieving this goal is easier said than done! With all the different ways that you can interact with your audience— via the web, email, direct mail, text messaging, social media, and more—it can be overwhelming to orchestrate each touch point in a unified, cohesive manner. If you’re wondering how you’re doing when it comes to implementing an omni

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