The FINCH Platform Automates Milk Makeup’s Paid Search, Yielding 169% Revenue Growth While Maintaining Desired ROAS and CPV.
The FINCH Platform Automates Milk Makeup’s Paid Search, Yielding 169% Revenue Growth While Maintaining Desired ROAS and CPV.
2 PagesMakeup/Skincare | New York, NY | hello@milkmakeup.com | 1-888-686-MILK | www.milkmakeup.com Milk Makeup’s employees were manually-managing paid media accounts for thousands of products. Before working with FINCH, Milk Makeup launched a branded search campaign. They only generated $26,176 in revenue during January. Even after hundreds of hours fine-tuning and lever pulling, results didn’t arrive. They realized they had to aggressively ramp up their SEM presence, in a short amount of time, to reach new revenue levels. But how could they do that while driving down spend costs? To make things more challenging, Milk Makeup was also gearing for a massive product launch in April and needed a more significant online presence. The company had to find a way to increase paid search succ
