Outdoor Clothing/Lifestyle Brand | Norway | support@stormberg.com | +47-017 400-1894 | www.Stormberg.com Stormberg has been in business since 1998--thus, they were no stranger to digital marketing. However, when the online retailer began expanding their offerings via Display advertising, they noticed their efforts were lagging. Not only was the company not realizing a steady ROAS from their investment, but there was also a major problem with a lack of transparency. Stormberg’s paid media team felt there was too much of a mystery as to how their Display spend impacted their campaigns--and ultimately, their bottom line. Stormberg initially launched a traditional “spray-and-pray” approach with non-specific targeting; consequently, the lack of granularity and transparency generat

Join for free to read