Case Study

Search Innovation Case Study

Search Innovation Case Study

Prepared by Finch - Automate. Simplify. Perform. www.finch.com Search Innovation Case Study www.kitchentime.seEXECUTIVE SUMMARY KitchenTime, an online shop based in Sweden, sells a variety of cooking equipment, accessories, and lifestyle products. In 2014, when they were just starting out in a highly competitive market, they partnered with Finch for paid search. Since then, with the help of Finch’s proprietary technology, KitchenTime has grown fast—increasing their market share and expanding to Denmark, Finland, and Norway. Through account-specific measures enabled by Finch, the company saw a dramatic increase in their 2017 performance. RESULTS OVERVIEW* Compared YoY Q4 2016 & Q4 2017 SWEDEN TOTAL +123.08% -3.14% Revenue ROAS SWEDEN SHOPPING +249.21% -14.67% Revenue ROAS SWEDEN SEARC

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