Case Study

THE DIGITAL FIELD REP OF THE FUTURE

THE DIGITAL FIELD REP OF THE FUTURE

Pages 12 Pages

Dave Boyce | Chief Strategy Officer Chris Harrington | Chief Executive Officer THE DIGITAL FIELD REP OF THE FUTURE ARTICLE2 Dave Boyce Chris Harrington DIGITAL FIELD REP THE OF THE FUTURE3 1 Josiane Chriqui, Jan 2019, 19 Inside Sales Trends in 2019 52.8% of sales professionals in the US are designated as “field” sellers. 1 That means that because of the 2020 pandemic, over half of US salespeople in 2020 were not able to get to where they normally do their job—in the field, at customer sites. Since field reps carry larger quotas than inside reps, this means well over half of US quota capacity was disrupted in 2020 and into 2021. Field reps were selling from home, mastering new approaches to digital selling. Which begs the question: when things go back to “normal,” will our field re

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