Case Study

THE FUTURE OF BUYING

THE FUTURE OF BUYING

Pages 9 Pages

Dave Boyce | Chief Strategy Officer Chris Harrington | Chief Executive Officer THE FUTURE OF BUYING ARTICLE2 Dave Boyce Chief Strategy Officer at XANT Chris Harrington Chief Executive Officer at XANT “These are times of great change. Will they crush you or catapult you?” Brian Halligan, CEO | Hubspot3 “The world has changed. Buying decisions are evaluated by digital natives, and they think differently.” Richard Sgro | Modern Sales Pros 1 Forrester, Mary Shea et. al., The Democratization of B2B Sales, Based on Forrester’s Q1 2017 International B2B Marketing Panel Online Survey If you run a B2B organization, the 2020 pandemic has caused you to rethink B2B selling—what can be done from home, and how do we reinvent “onsite” processes? (More on this here: The Future of Sales) We deb

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