1 The 5 Most Powerful Uses for Automation in Sales There is a common misconception about automation that it’s really just good for email spamming and getting more activity out of your reps. This thinking leads to massively underusing what could be one of your most powerful assets. Automation should be integrated into your entire sales process, aiding reps to be more efficient with their time. Use automation to scale down the things that don’t work, scale up the things that do, and get more from your effort. Automation and AI are on the up and up, companies are starting to catch on. According to the State of Sales Study from Salesforce, high-performing teams are 4.9x more likely to rely on AI. They also project that over the next two years in top tech markets, marketing automa

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