The white paper "For Commercial Success, You Need a Future-Ready Field Force" by IQVIA emphasizes the importance of an optimized and adaptable sales force in the pharmaceutical industry. It highlights the shift from large sales teams to more precise, data-driven approaches, combining personal and digital engagements. IQVIA's Orchestrated Sales Specialist Solution offers a scalable, flexible field force equipped with advanced tools for identifying the right HCPs and delivering targeted messages. Utilizing machine learning and integrated data, this approach enhances sales effectiveness and adapts to market dynamics and competitive threats.

Join for free to read