This document outlines how IQVIA leverages connected intelligence to enhance engagement between healthcare professionals (HCPs) and sales reps. It emphasizes integrating data-driven insights, digital tools, and multichannel engagement strategies to improve efficiency and personalization. By aligning HCP needs with reps’ field activity, IQVIA helps companies deliver the right message, at the right time, through the right channel. Solutions include analytics for targeting, optimized call planning, and digital augmentation of field interactions. The goal is to maximize brand impact, deepen HCP relationships, and accelerate commercial success.

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