Novadex GmbH is a specialist in brand management and one-to-one communication. With their marketing portal novabrand, they enable organisations with a decentralized structure (such as franchises) to strive for efficient, measurable and consistent marketing performance, including the correct use of name and address information. The easy-to-use novabrand portal does not require specific know-how for the personalization of printed and digital marketing templates. The portal is in use by more than 25.000 satisfied end-users and that number is increasing daily. The devil is in the details! Address correction and improvement to enable highly personalized mailings “You cannot expect end-users to be fully aware of the complexity of name and address data. The devil is in the detail

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