Advancements in precision medicine are rapidly making personalized care a reality. By tailoring prevention and treatment to an individual’s genetics, lifestyle, and environment, precision medicine offers more accurate, cost-effective care. Since the mapping of the human genome in 2003, developments in pharmacogenetics, genomic sequencing, and real-world data from wearables and health records have accelerated its growth. Consumer demand for personalized health insights, like DNA tests and telehealth, is driving this trend. Precision medicine also supports value-based care by improving outcomes, reducing costs, and enhancing drug development through data-driven insights, making personalized healthcare more accessible than ever.

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