The company needed to find ways to directly connect with the end users of its products that would generate sales and strengthen customer loyalty.
The company needed to find ways to directly connect with the end users of its products that would generate sales and strengthen customer loyalty.
1 Pages©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com SCOPE OF WORK Marketing Plan List Research and Development Theme Development Direct Marketing Campaigns Web and Microsite Adaptations E-Newsletters Data Management Public Relations CaseStudy | Appvion | Carbonless Sheets Printer Campaign – Branded Community Making Contact Challenge Appvion is a manufacturer of specialty coated paper products. Since helping to introduce carbonless papers in 1954, Appvion has remained the leading manufacturer with its NCR PAPER* brand. The company needed to find efficient, cost-effective ways to build relationships with their end users that would generat
