©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise CaseStudy | Kraft Heinz | Oscar Mayer Bacon – Line Extension 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com SCOPE OF WORK Photographic Art Direction Design Design Implementation Less is More Challenge Oscar Mayer, maker of hot dogs, lunchmeats and bacon, is a billion-dollar brand owned by Kraft Heinz. A ubiquitous song, as well as the legendary Wienermobile, illustrates the strength and heritage of the brand. They needed a package design refresh for their line of bacon products. Think Implement a design that communicates the overall “fresh, less processed” positioning of the Oscar Mayer line. Create segmentation for flavor varian

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