A trusted brand expanded into seasonal graphics and needed a design that would capture Halloween-enthused consumers
A trusted brand expanded into seasonal graphics and needed a design that would capture Halloween-enthused consumers
1 Pages©2016 BrandDirections. All rights protected and reserved. A Woman-Owned Business Enterprise CaseStudy | Kraft Heinz | Lunchables – Holiday Themed Packaging Design 333 North Commercial Street, Suite 200, Neenah, WI 54956 | 920.725.4848 | brand-directions.com SCOPE OF WORK Package Design Package Production A Seasonal BOOOOst! Challenge The Kraft Heinz Company is an American worldwide food company formed by the merger of Kraft Foods and Heinz. The company wanted to promote the sale of their Lunchables brand products during the Halloween season and needed to modify their package to be seasonal while maintaining brand architecture and current structure. Think Create distinct Halloween-themed graphics that differentiate the package on-shelf. Capture the attention of the t
