The Actionable Guide to Account-Based Sales Activation How to increase SDR responses, deal velocity, pipeline and retention ACCOUNT-BASED MARKETINGThe Actionable Guide to Account-Based Sales Activation | © 2019 Terminus Software, Inc. All rights reserved. 2 Table of Contents Introduction: The Real Threat to your Business is Internal ............................................................... 3 PART 1 ? Laying The Foundation For Success With Marketing & Sales Alignment ........................ 6 PART 2 ? Be The Brand You Wish To See In The World (With Sales’ Help) .................................... 15 PART 3 ? Real Customers, Real Results ............................................................................................ 21 Activation Labs: Actual Plays You Can Start Us

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