Telefónica Argentina is transforming customer experience using AI and analytics to drive $190M in monthly revenue and serve 9M+ customers. Amid hyperinflation, M&A shifts, and OTT disruption, the company leverages 25+ AI/ML models to deliver 75+ hyper-personalized offers across its Movistar and VMO2 brands. Powered by Teradata Vantage on Microsoft Azure, Telefónica unifies data to personalize services, differentiate in a crowded market, and create deeper, more human customer connections.

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