How Adidas increased AOV by 259% and revenue per user by 18.5% in one month with Insider
How Adidas increased AOV by 259% and revenue per user by 18.5% in one month with Insider
5 PagesAdidas partnered with Insider to personalize digital experiences and drive conversion. By using tools like Smart Recommender and Category Optimizer, they achieved a 259% increase in AOV, 18.8% higher revenue per user, and improved product discovery. Targeted coupon codes increased profitability by 42.1%, while personalized mobile menus and AI-powered recommendations boosted engagement and conversion. The campaign also decreased time to add-to-cart by 76.5%. Adidas plans to expand personalization further using Insider’s Eureka site search tool.
