08.20 / ANALYTICS / VANTAGE WHITE PAPER Commentators suggest that machine learning will soon be ubiquitous and the basis of competitive advantage in many industries. 1 As a consequence, investment in machine learning and artificial intelligence technologies has increased rapidly and is predicted to grow even stronger. 5 Despite this investment, however, Brynjolfsson et. al. note a “modern productivity paradox” and conclude that “implementation lags” have so far prevented machine learning and artificial intelligence from realizing their full potential. 2 Put simply, the expertise required to successfully deploy machine learning and artificial intelligence at-scale in large organizations is not evenly distributed—and while many organizations are capable of delivering proof

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