The Telecom service provider (TSP) operating as a subsidiary of one of the largest publicly traded companies by market capitalization in India aims to revolutionize the Indian telecom service industry by providing the lowest cost LTE services across 800 cities in India. This telecom service provider wanted to establish high standards of customer experience by providing consistent, personalized and interactive engagement at every step of customer engagement. Right from onboarding the customer, to sending notifications of usage, billing information, one-time passwords for various services, acknowledgement and tracking of service requests amongst others were centralized through a single solution to enable 1:1 communication. Along with being contextually relevant to customers, the servi

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