Biopharma customer engagement is undergoing rapid transformation, driven by the need for scalable, compliant, and deeply personalized experiences. In 2025, 36% of C-suite executives in the sector identified improving customer experience, engagement, and trust as a top priority, with biopharma leaders showing more urgency than their medtech counterparts. This shift is fueled by rising patient expectations for 24/7, tailored support and by healthcare providers’ need for more efficient, meaningful interactions.

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