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Tech Company Gains $100 Million in Incremental Revenue

Tech Company Gains $100 Million in Incremental Revenue

MarketShare
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Client Success Story: Technology CHALLENGE In 2010, a major global technology brand faced a new set of challenges. The explo- sion of online shopping and a down economy drastically changed the consumer market—while the rise of the tablet and connected devices recast the tech giant into a challenger role. And the company faced a particularly tricky data and market- ing analytics challenge: As an “ingredient brand”, one of its key KPIs is s

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