Case Study
Standard Life Optimises Its Marketing Effectiveness and Moves to a Lead-based Organisation
CHALLENGE Standard Life plc is a UK-based savings and investment company with operations around the world. In the UK, it helps customers plan for their future by offering a range of long-term savings and investment products. “We can’t assume that we know everything so we need to be constantly challenging our- selves to differentiate. This has driven our decision to engage with best of breed part- ners who will offer us solutions that inse