€1mil+ incremental revenue generated with Qubit’s personalization platform Etam relying on Qubit to understand and influence it’s customers at scale XAt Etam, we believe that the traditional loyalty program is disappearing. It is the experience online and offline that customers recieve which will really build customer loyalty. Jonathan Attali Director of Ecommerce & Innovation Introduction Etam is a historic brand, already marking their 100 year anniversary of operation, and has consequently become one of the most recognised underwear brands in the world. The diversified product portfolio including ready-to-wear clothing and cosmetics is available in over 50 countries. Etam focuses it’s strategy on three key growth areas; digital, international expansion and innovation,

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