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Driving Automotive Sales Through Analytics

Driving Automotive Sales Through Analytics

MarketShare
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CHALLENGE A major global automotive brand serving customers in all segments and markets wanted to: • Show the value of its marketing investments, connect those investments to revenue and dramatically improve accountability . • Create an analytics-based decision making structure rooted in sound marketing science. • Increase effectiveness of its annual $1B+ marketing investment, leading to increased vehicle sales. In order to address the c

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