Teapigs – using social media integration to increase email sign ups by 30% The Challenge Teapigs are not about the hard sell rather they like to share news and engage with customers to create a wider Teapigs family, making sure people feel like they belong/connect with the brand. Teapigs have well over 12,000 likes on Facebook and over 10,000 followers on Twitter, the challenge was converting these likes and follows to email addresses The Solution Teapigs use Pure360’s social media integration tools to engage with their Facebook fans and Twitter followers. Hannah Stote, Tea Monkey, comments: “We really like the social media tools such as posting campaigns to Facebook and Twitter as well as the Facebook sign up form, which helps us to engage not only with our member list but also our liker

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