CASE STUDY Teamleader Increases Free Trial Sign-Ups Through Rigorous A/B Testing 12.5% FREE TRIAL SIGN-UPS INDUSTRY SaaS COMPANY SIZE 200+ employees LOCATION Ghent, Belgium CAPABILITIES USED A/B Testing VWO and Teamleader Teamleader is a SaaS company headquartered in Ghent, Belgium, which develops a unied CRM, invoicing, and project planning platform for SMEs. Primarily focused in Europe, Teamleader currently serves over 40,000 customers. We spoke with Ruben ten Brinke, who works as Marketing Operations Coordinator at Teamleader. Ruben is responsible for improving the user experience and conversions on Teamleader’s websites across the EU region, and has extensively used VWO for the same. What we loved about VWO was its simplicity. The ease of digging into customer insights and running tes

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