CASE STUDY How VWO Helped Sweden-Based Firm Northmill Increase Its Online Application Conversions 7% INCREASE IN CONVERSIONS INDUSTRY Diversied Financial Services COMPANY SIZE 51–200 employees LOCATION Stockholm, Sweden CAPABILITIES USED A/B Testing About Northmill and VWO Northmill is a leading nancial services provider in Sweden. Under the brands Easycredit, Credigo, and Credway, the company serves more than 120,000 customers. Northmill’s Easycredit line of business provides payday loans between SEK 500–20,000 to customers with a history of payment default and who found it difcult to obtain credit elsewhere. Sargon Kurt, cofounder of Northmill, realized the importance of converting website trafc to customers in a world that was going more online. He was keen to measure the ROI on onl

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