CASE STUDY Showpo Creates A Delightful Customer Experience With VWO To Maximize Conversions 6.09% REVENUE INDUSTRY eCommerce COMPANY SIZE 130 employees LOCATION Sydney, Australia CAPABILITIES USED Conversion Rate Optimization About Showpo Showpo is an online fashion retailer with young women as its primary target customers. It is a pure play women’s fashion company with a vision “to be her go to place to shop”. Showpo’s annual revenue for the last year was over $30 million, and a little more than a third of its sales occurred internationally. Because of its excellent optimization efforts and structured CRO process, Showpo has been winning the Online Retailer Industry ORIAS award for Best Site Optimization and Design for 2 years now. We got in touch with Mark Baartse, CMO of Showpo, and Fel

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