Trial Start Rates of New Customers Were Stagnating As the largest audiobook producer and retailer in the United States, this brand leverages its website to drive sign-ups for a 30-day free trials — the linchpin to their customer acquisition strategy. Looking to stir up stagnant sign-up rates, their marketing team was after game-changing improvements in conversion rates from site visits to trial subscriptions. Since a/b tests only moved the needle so much, they needed a scalable solution that advanced their testing strategy, produced deeper customer insights, and drove long-term impact on their key business challenges. Their Challenges www.persado.com hello@persado.com LIFT IN TRIAL START RATE 22% LIFT IN CLICK RATE 62% IMPRESSIONS 513 K PERMUTATIONS Why Persado This global t

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