How Ubisoft Used A/B Testing To Increase Lead Generation By 12% VWO and Ubisoft Objective
How Ubisoft Used A/B Testing To Increase Lead Generation By 12% VWO and Ubisoft Objective
1 PagesCASE STUDY How Ubisoft Used A/B Testing To Increase Lead Generation By 12% 12% INCREASE IN SIGN-UPS INDUSTRY Entertainment COMPANY SIZE 13,000+ employees LOCATION Headquarters in Paris, France CAPABILITIES USED Structured Conversion Rate Optimization, A/B Testing VWO and Ubisoft Ubisoft Entertainment is a French video game publisher, headquartered in Paris, France. It is known for publishing games for several acclaimed video game franchises, including Assassin’s Creed, Just Dance, Far Cry, For Honor, and more. The company has presence in 6 continents and employs over 13,000 people. The teams in Ubisoft’s worldwide network of studios and business of ces deliver original and memorable gaming experiences across all popular platforms. Objective For Ubisoft, the improvement in generation of lea
