Visit marketing.linkedin.com to get started with LinkedIn Marketing Solutions. Headquarters: Austin, Texas No. of Employees: 1,001 – 5,000 Industry: Computer Software Tasked to drive quality leads into its sales funnel, Khoros turned LinkedIn into its #1 lead gen engine, accounting for 60% of all qualified leads in ANZ Results Approach • Translated customer personas into campaign audiences using LinkedIn’s targeting parameters to create custom segments. Also used Matched Audiences to target specific companies and the Company Growth filter to identify new prospects. • Adopted a test-and-learn approach to optimise and scale. Working with its own award-winning Strategic Services team and digital agency 3WhiteHats, Khoros ran 2 to 5 assets for every campaign; each designed for a diff

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