Muck Rack pursues LinkedIn Lead Gen Forms with exceptional success Location: New Y ork, NY | No. of Employees: 51-200 | Industry: Public Relations & Communications Challenge • Muck Rack was founded as “LinkedIn for journalists;” a free service for journalists to create a portfolio and showcase their work, and to provide info on what kinds of stories they’re looking for. Today, the platform is also a public relations management platform, helping PR professionals build relationships with journalists, send customized pitches, monitor news, and quantify their impact. “We’re reliably getting ‘warm’ leads on LinkedIn from key personas who are interested in our content. They’re the highest quality downloads we’re getting from a source that isn’t our own email mark

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