Jabra Tunes In t o ? Quality Audience on L inkedIn “ W e run 300-400 campaigns on LinkedIn each y ear . There ’s simply no w ay to h it an audience so pr ecisely an ywher e else. " M ort en F riber g J ensen Sen ior M ark e ting M anager at J abr a Br and t o Demand Connect Y our T urn ing t o L ink edIn f or lead gener ation, J abr a le v er aged: L ink edIn ’ s r e t ar ge ting and Compan y T ar ge ting ? t o r each k e y accoun ts ? wh ile segmen ting based on w eb sit e activity , job functions, and member in t er ests S ingle Image Ads ? + L ead Gen F orm t o adv ance audience do wn ? the funnel Sponsor ed Con t en t and M essage Ads t o t ar ge t IT decision-mak er s ? at 1 00+ t op ? global accoun ts V ideo Ads ? t o t ell a visual st ory o f ho w J abr a’ s t echnolog

Join for free to read