to do with these customers based on their shopping habits, their purchases, and their lifetime value. ” The result In 50 out of 52 weeks, Avenue outperformed its incremental sales projections by using 4Cite’s suite of interactive prospecting and reactivation technologies. “Avenue’s Joe Kassa is open minded and builds on the ideas we bring to him, ” says Matt Draxler, 4Cite’s Director of Client Services. “He’s really thought through how to segment Avenue’s target market based on very specific customer profiles. In large part, that’s why Avenue now has one of the most complex triggered lightbox programs of any retailer we do business with. ” “But none of it would be possible without 4Cite’s commitment to service, ” says Kassa. “Our small internal marketing department is asked

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