Target had launched exclusive brands before, but hair care is the most competitive beauty category of all. They needed something exceptional

2 Pages

THE IDEA To establish credibility in the premium hair category, Maesa partnered with celebrity stylist Kristin Ess. Known for her ‘perfectly imperfect’ hair aesthetic and her work for Lucy Hale, Lauren Conrad and Halle Berry, she is also a leading stylist on Instagram where half a million followers obsess over her professional tips, product knowledge and engaging personal style. In addition, her distinctive hair photography technique was big

Join for free to read

White Paper The State of Fashion: May 2023

Report The State of Health & Beauty

Ebook How B2B Tech Brands Grow

White Paper Taking a good look at the beauty industry

More from Maesa

Case Study Together, we built a cosmetics and scent collection that even…

Case Study Oribe Hair Care’s award-winning packaging makes the experience…

Case Study Social and digital strategy is central to FLOWER’s brand…

Case Study They were looking to achieve cost savings and improved…

Case Study

Target had launched exclusive brands before, but hair care is the most competitive beauty category of all. They needed something exceptional

Target had launched exclusive brands before, but hair care is the most competitive beauty category of all. They needed something exceptional

Related Solution Sets

You Might Also Like

More from Maesa