Case Study

Together, we built a cosmetics and scent collection that even the most discerning beauty consumers would love

Together, we built a cosmetics and scent collection that even the most discerning beauty consumers would love

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The Idea Formed in 1975, Charlotte Russe is a leading U.S. fashion retail chain operating over 560 stores in 46 states, and mainly targeting young women. They partnered with Maesa to create a new cosmetics offering, rebrand their fragrance and launch a private label: Charlotte by Charlotte Russe Beauty. Together, we built a cosmetic and scent collection that even the most discerning beauty consumers would love. Together, we built a cosm

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