Taking a good look at the beauty industry

7 Pages

The beauty industry, hit hard by the pandemic, is rebounding with a focus on omnichannel experiences, sustainability, and inclusivity. Sales of color cosmetics dropped by 33% globally in 2020, but recovery is expected by 2022, especially in markets like the U.S. and China. Trends include digital experimentation, personalized products, and the rise of unisex and men's beauty lines. Social selling, popular in Asia, is anticipated to expand in Western markets. Sustainability is now essential, with companies addressing packaging, climate impact, and ingredient sourcing.

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Taking a good look at the beauty industry

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