Case Study

Social and digital strategy is central to FLOWER’s brand awareness

Social and digital strategy is central to FLOWER’s brand awareness

Pages 2 Pages

Actor, producer and entrepreneur Drew Barrymore has a lifelong passion for makeup and an innate authenticity that appeals strongly to women of all ages. When she completed her contract as Co-Creative Director of Covergirl, the natural next step was to develop her own beauty brand. Partnering with MAESA, Barrymore developed a complete colour cosmetics brand that offered a unique alternative to the mass-market lines. By combining the

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