They were looking to achieve cost savings and improved profitability by partnering with Maesa for the provision of turnkey fragrance management.

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PARLUX IS A US-BASED FRAGRANCE LICENSING COMPANY WITH A LARGE PORTFOLIO OF CELEBRITY AND FASHION BRANDS. THE IDEA They were looking to achieve cost savings and improved profitability by partnering with Maesa for the provision of turnkey fragrance management. THE PRODUCT Upon acquiring the Tommy Bahama license in 2011, Maesa was able to reverse engineer the brand’s manufacturing process. This enabled us to improve efficiency and reduc

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They were looking to achieve cost savings and improved profitability by partnering with Maesa for the provision of turnkey fragrance management.

They were looking to achieve cost savings and improved profitability by partnering with Maesa for the provision of turnkey fragrance management.

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