Lagardère Active - Testing new initiatives can be perplexing for marketing teams due to the complexity of implementing 3rd party tags.
Lagardère Active - Testing new initiatives can be perplexing for marketing teams due to the complexity of implementing 3rd party tags.
2 PagesBACKGROUND Lagardère is a world-class pure-play media group headquartered in Paris, France. Lagardère Active, a complementary sub-division, is responsible for newspaper, digital media and magazine publishing, radio and television broadcasting and production, and advertising sales. It operates 30 websites including Elle, Match and Europe 1. Its 20 million monthly visitors and 0.6 billion monthly pageviews consistently rank it among the top 10 French Internet companies. Like at any large company, limited technical resources and pre- determined release cycles make testing new marketing initiatives requiring 3rd party tracking tags difficult. With this in mind, Lagardère Active sought a solution that would give its marketing teams more agility by providing them with the tools needed t
