Taco Bell’s Micro-targeting Gets Macro Results
Taco Bell’s Micro-targeting Gets Macro Results
2 Pages1 AUDIENCE 3D™ CUSTOMER SUCCESS TACO BELL’S MICRO- TARGETING GETS MACRO RESULTS At a Glance: Taco Bell planned a big marketing push for its new mobile ordering app on owned social channels, but wanted to extend reach to greater millennial audiences. Using NetBase Audience 3D, the company built an audience of fans and identified key indicators of people most likely to install and order through the app. Taco Bell used these insights to develo
