CUSTOMER: Santy At a Glance When popular Japanese snack brand Pocky wanted to expand their consumer base in the U.S., they enlisted the aid of ad agency Santy. Using social listening powered by NetBase, Santy made some unexpected discoveries about existing consumer perceptions about the brand, and where they were talking on social media. They used these insights to create a targeted campaign that increased Pocky’s share of voice, impressio

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