Tika executed the company’s highest-rated product launch in a very tight time frame through strategic micro-targeting.
Tika executed the company’s highest-rated product launch in a very tight time frame through strategic micro-targeting.
2 PagesTikaMobile, Inc. | 902 Broadway, 6 th Floor; New York, NY 10010 www.TikaMobile.com | +1 (646) 650-5545 | info@tikamobile.com Challenge: Our Medical Device client had to capture first mover market share with limited time to prepare a sales team for a cardiovascular device product launch in the US and Canada. In addition, their competitor was introducing a new, well-publicized product within 12 months, giving the company a very tight window to launch and sell their new device. With a home-grown sales enablement solution, the sales force had limited information about customers. Essential sales information was not easily accessible and customer inventory and contract data were typically only available through convoluted and time-consuming inter
