CUSTOMER: Spong PR Applying Social Insights for a Dozen Clients Spong uses NetBase for about a dozen clients, almost the agency’s entire client roster. Cavan Regan Reichmann, Director of Social Engagement at Spong says, “For many of them we produce tracking reports that cover any interval they request, from hourly to quarterly. Other clients use social listening for strategic planning, where we pull in insights to write annual PR plans or

Join for free to read