CASE STUDY: HOW A SLEEP AID BRAND ACTIVATED MICRO- INFLUENCERS AT SCALE TO INCREASE PRODUCT AWARENESS341.3K TOTAL IMPRESSIONS 58.4K TOTAL ENGAGEMENTS 17.1% AVERAGE ENGAGEMENT RATE (INDUSTRY AVG.: 10.1%) $0.20 AVERAGE COST PER ENGAGEMENT (INDUSTRY AVG.: $0.36) 116 TOTAL INFLUENCERS 118 TOTAL INSTAGRAM POSTS Supporting a variety of themes, product releases, seasonality Increasing the total number of influencers activated Reactivating top-performing influencers and consumers across the health & wellness vertical THE CHALLENGE: With low household penetration, this sleep aid brand needed to find a way to increase organic engagement and leverage word-of-mouth to get consumers to try products. They wanted to measure brand awareness via increasing the engagement rate, as well as create quality

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