Case Study

OUTSYSTEMS GENERATES $1.2M IN PIPELINE IN JUST FOUR MONTHS

OUTSYSTEMS GENERATES $1.2M IN PIPELINE IN JUST FOUR MONTHS

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OutSystems partnered with Demandbase to implement an account-based advertising strategy that aligned sales and marketing and targeted specific accounts. By defining a target account list and segmenting their funnel by stages and regions, OutSystems delivered personalized messaging to attract and engage key accounts. This approach resulted in significant engagement, including a 59% increase in page views, a 3.6x rise in content consumption from target accounts, and $1.2M in pipeline value within four months.

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